US Tire Dealers Web Assessment

We performed a study on 150 Tire Dealers in the US in Q1 2015.

US Digital Web Assessment Barometer

We studied 3 areas:

  • The Web Visibility (covering Google, Social Media, Facebook, Twitter, Yelp, YouTube, etc.)
  • The Web Site Content (covering the tire content for consumers, descriptions, pictures, tire selector, etc.)
  • The Web to Store features (directions, online appointments, request for quotes, etc.)

The highlights of the study are:

73% of the Tire Dealers are below basic or basic as related to the Web Visibility. Clearly, they are not doing the basics to be able to take advantage of Facebook, Twitter, Yelp to generate leads for the business.

57% of the Tire Dealers are advanced as related to the Web Site Content. The main driver for this result is the usage of "template" based companies. 79% of the advanced dealers are using this type of web agencies.

26% of the Tire Dealers are advanced as related to the Web to Store features. That means that the majority of them are just doing the basic work to attract consumers from the internet to the stores.

If you are interested to re-publish this information or if you are interested by doing an assessment of your company please contact us.


We signed a new Tire Dealer in Memphis

Memphis Tenessee

We signed a new Tire Dealer in Memphis.

They have 9 stores and they are buying close to 200 set of tire pictures.

The goal for them is to be able to have compelling and consistent set of tire pictures at a very affordable price.

If you are interested to create a great digital experience for your customers, take a look at Tire Source.

We signed a new Tire Dealer in Boston

Boston

We signed a new Tire Dealer!

They are located in Boston, they have 4 stores.

They are buying our flagship Retail Price Compare Service.

Retail Price Compare is the most affordable and easier way for Tire Dealers to have competitive tire prices.

More information on Retail Price Compare, click here.

We signed a new Tire Dealer in Chicago

Chicago

We signed a new Tire Dealer!

They are located in Chicago, they have 5 stores.

They are buying our flagship Retail Price Compare Service.

Retail Price Compare is the most affordable and easier way for Tire Dealers to have competitive tire prices.

More information on Retail Price Compare, click here.

We signed a new Tire Dealer in Philadelphia

tire-dealer-philadelphia

We signed a new Tire Dealer in Philadelphia.

They have 3 stores.

They bought Retail Price Compare with Monthly Updates.

Philadelphia is a very competitive market.

Be able to monitor, compare and adjust prices based on the competitive landscape is critical.

We signed a new customer in Florida

We signed a new customer!

This customer is located in Florida.

He bought our flagship pricing service: Retail Price Compare.

He will receive weekly updates (Florida is a very competitive market).

Retail Price Compare enables Tire Dealers to monitor and adjust their pricing strategy based on market based data.

If you are interested by a FREE trial, please send us an email.

We signed a new customer in Boston

We signed a new customer!

This time the tire dealer is located in the Boston area.

He has 2 stores.

He will use our flagship pricing service: Retail Price Compare.

Retail Price Compare enables Tire Dealers to monitor and adjust their pricing strategy based on market based data.

If you are interested by a FREE trial, please send us an email.

Boston Picture January 2013

Tire Intelligence and TCS partnered to provide a competitive edge to Tire Dealers

Stay up to date with market prices: Right inside your TCS POS system

Now more than ever, tire and automotive service consumers are relying on the Internet to check and verify market prices for products and services, often times while standing in-store. What’s the best way for dealers to stay ahead of this trend?  The integration of market prices directly into their POS System, and the ability to create price points directly off the competition. 

Tire Intelligence and TCS Technologies have partnered together in allowing TCS customers viewable access to marketplace tire prices directly from within their Tire Power point-of-sale system.  The pricing data provided by Tire Intelligence will give TCS’ customers the competitive edge they need by increasing the efficiency and accuracy of their strategic pricing plan. 

The benefits are simple: time, efficiency, accuracy, consumer trust, and a competitive edge in providing customer service.

For more information, please contact us today…

Know the market to sell more tires!

The market is changing fast! Are you sure you are taking full advantage of it?

July Graph

The graph above displays a couple of interesting points. For runflat tires, the H-rated product has the most expensive average price level, with average price descending to Y rated product. For standard tires, price ramps up from S-rated to H-rated as expected, but stays essentially flat through the V-rated and even dips a bit to W-rated before ramping back up to Y. There are two key reason for both these trends. 

Original equipment tires play a big role in what you see here. The H-rated category is dominated by OE in both standard and runflat fitments, and as these tires are fitted to late model German imports like BMW and Audi, the price is driven to a premium, especially in the runflat category. The second big factor is saturation. There are approximately 4X as many treads available in V-rated and W rated as there are in either H-rated or Y-rated. The older OE tires that populate the higher speed ratings and a wider range of aftermarket competitors lower the prices for both standard and runflat products. Will you take advantage of the high revenues by stocking new OE product, offer your customer a competitive value option or both?

The supporting data for this graph can be obtained in Tire Intelligence's Price Monitoring services. Contact us to see how we can help you create more insightful analysis and make more informed pricing and product decisions.

New Tire Dealer Testimonial - Allen Tire - Los Angeles

We just received a new Tire Dealer Testimonial for our Tire Price Service, Retail Price Compare.

Los Angeles

Fred Allen, III - Allen Tire - June 2013
"Our dealership is located in Los Angeles, which is one of the most competitive tire markets in the country. It is a constant battle to keep up with current pricing and market trends in an efficient way. The data we get from Tire Intelligence has greatly helped our internal processes by saving us a tremendous amount of time and money, along with positively affecting our bottom line. We’ve been able to increase margins and find opportunities that we didn’t realize we were missing. It is a great tool for any pricing strategy, but more importantly, it frees up our time to do what we do best: focus on selling tires."
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Tire Dealers Feedback

We are just back from a tour meeting with existing customers.

The feedback we received on the Retail Price Compare Service is very positive.

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